A non-judgmental approach to health behaviour change

Failures wanted.

No judgement here.

Yes, you know what you need to do for your health, but we all know it’s not that easy! That’s why 80% of us struggle at becoming healthier.

The struggle is not failure, it's a part of the journey.

The struggle is real.


It’s universal, and yet deeply personal.
That's why we built Struggle!

We know feelings of anxiety, shame, and blame. And we know they're a normal part of living a healthier life.

You don't have to work through this alone - we have your back. We support you on the path to better health. We'll be your guide and help you get back on track when you stumble.

We’ll find your "why" and then support you to do the things that prevent and even reverse prediabetes.

We discover what motivates you, and empower you to make the change you actually need. We'll even give you permission to be unmotivated (gasp!).
We’ll meet you where you are, and we’ve got your back!

No one has ever done anything worth doing without failing first. That's why we welcome failure - success is never perfect, and when we remove the shame from failure, we redefine failure as progress.


Personal
You're unique. That's why standard programs won't work for most people. We’ve created a Behavioural Change Experience Profile ™ that unlocks your power to change. It evolves as you work towards your goals, learn more about yourself, and make positive change for your health.

Privacy
We don't collect or disclose your data. Period. Data is crunched and analyzed on your phone.

Insights
We'll give you easy to understand insights from your behaviour and data, and a personalized map to better your health and well-being.

Rewards
We give you the option to securely share your data and personal insights. You control who has access, for how long they have access, and you can even get paid for it!
Act
We provide straight-forward insights based on your personal health data to help keep your blood sugar within your prescribed range. We pair these insights with simple actions to help you achieve your goals.

Prevent
Small changes can make massive differences in your health outcomes. We give you insights, actions, and data that help you take small steps that lead to measurable improvements that keep you healthy, longer.

Delay
The best time to take action against chronic disease is today! And the best way to prevent chronic disease is to stay healthier for longer. Delaying the onset of chronic disease will help you live a longer, healthier life, and it’ll save future-you a lot of money on medical expenses and medication.

Enjoy
Feel the benefits of healthier living, knowing that you are on the path to delaying chronic illness and enjoying what you love to the fullest!


  • 80%
    of people are unable to maintain healthy behaviour
We're changing the future of disease prevention and management.
"Yes, lasting change is possible, but it is not easy and requires the right mindset and the right tools."
Dr. Michael Vallis,  Ph.D., R.Psych. Health Behaviour Change Consultant and Associate Professor in Family Medicine.

Partners & Programs

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Follow our Struggle.




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We've been there. We can help.